UTFORMASJON will shed light on the entirety of a product through dissection and a reductionist approach. We believe that the overall value of a product exceeds the sum of its components. Products are often appreciated based on our perception of their various elements, and their value is determined by our expectations of their function and execution. The intention of the exhibition is to tell the story behind a product, expanding our awareness of what we prioritize when purchasing an item. The gallery's and shop's functions will become part of this narrative, where the objectification of the products, combined with the aspect of sales, will explore the relationship between these two situations.
UTFORMASJON
Exhibition
Oslo Designerlaug
Kuratorer: ODL, StokkeAustad og Your Friends
June 3rd - June 5th, 2010
Oslo Designers Guild (ODL) and ROM for Art and Architecture invite all design enthusiasts to a sales exhibition, "FORMATION." The exhibition will present both emerging and established designers, curated by StokkeAustad and Your Friends designers.

UTFORMASJON (2010), banner.
ODL
Oslo Designers Guild aims to provide a gateway to Oslo's design scene, offering a snapshot of its current trends. The exhibitions will function as guerrilla shops where the displayed items are for sale. Oslo Designers Guild is a local initiative by and for designers of various disciplines, showcasing and supporting designers on their own terms.
List of exhibitors
Anderssen-Voll
Petter Skogstad
Vibeke Skar
Jens Praet
Thomas Kalvatn
Bjørn Blikstad
Hallgeir Homstvedt
Sara Wright Polmar
Rolf Tore Riska
StokkeAustad
Christoffer Angell
Øyvind Wyller
Simen Aarseth
Phuc Tan Nguyen
Piteraq
Curators
ODL, StokkeAustad and Your Friends